Industry guide: Bars and pubs

Introduction

Bars and pubs are about atmosphere and the right offer at the right moment. Screens drive both: branded ambiance video loops set the mood, and time-precise drink promos drive conversions during happy hour or pre-match windows.

What bars typically display

Common content:

• Happy hour drink prices: scheduled to display only during happy hour windows.
• Featured cocktails of the week: rotating weekly, often promoted on social media too.
• Live sport events: match schedules, kickoff times, score updates.
• Brand campaign content: from beverage suppliers (Sinebrychoff, Carlsberg, etc.) via ContentHub.
• Atmosphere video loops: 15-30 second branded clips that set the mood when no specific promo is needed.
• Live music / entertainment schedule: tonight's DJ, upcoming gigs.

Integrations to use

Bar-friendly integrations:

• Sinebrychoff ContentHub: drink-campaign content if you're a Sinebrychoff partner. See Sinebrychoff ContentHub integration.
• Canva: for happy-hour and weekly cocktail-of-the-week designs. See Canva for content creation.
• Google Slides: for editorially-managed weekly content updates. See Google Drive integration.

Scheduling pattern: happy hour

Time-precise content drives bar conversions:

• Build a Happy Hour playlist with your time-bound drink offers.
• Schedule it: daily 16:00-18:00 on weekdays, plus a different schedule for weekends if applicable.
• Use the per-weekday time windows for varied happy-hour schedules. See Per-weekday time windows.
• Outside the window, switch to atmosphere content (brand video, music event listings).

Atmosphere over salesmanship

Bars are about feel, not pitching:

• Avoid sales-heavy content during peak hours. People are mid-conversation, mid-drink. Loud sales pitches feel intrusive.
• Loop branded video clips during peak hours. Let the visual set the mood, save promos for transitions (between bands, before matches).
• Audio is muted on InfoBox screens. Design accordingly.

Marketing-site reference

Deeper guidance:

• Industry landing page: infoboxi.com/fi/infonaytto-baariin

Summary

Bars use InfoBox for happy hour pushes, sport-event listings, and ambiance loops. Schedule promos precisely; let the screen breathe during peak conversation hours. Sinebrychoff ContentHub is the most-used integration for partner bars.