Guide: Creating effective ads

Introduction

This guide covers how to create an effective and eye-catching ad for InfoBox screens. A good ad stands out with its clarity, simplicity, and brand-aligned visuals. Remember: viewers typically see your content for only a few seconds.

1. Understand Your Audience

Consider these questions:

• Who is the ad targeted at?
• In what situation will they see it (customer area, break room, lobby)?
• What do you want them to do (buy, book, visit, learn more)?

2. Use Clear and Short Text

The ad should be understood in under three seconds:

• Use a maximum of 10 words per slide.
• Avoid complex sentences.
• Highlight the main message prominently.
• Use large, readable fonts.

3. Colors and Contrast

Design tips:

• Use your brand colors but maintain readability.
• Ensure sufficient contrast between text and background.
• Avoid overly bright colors that tire the viewer.
• Dark text on light background or light text on dark background works best.

4. Images and Videos

Visual guidelines:

• Use only high-resolution images (1920×1080 px or larger).
• If using video, make sure it works without sound: add subtitles if needed.
• Place text and logos in a visually balanced way.
• Avoid cluttered layouts.

5. Call to Action (CTA)

A good ad ends with a clear call to action:

• "Visit us today"
• "Learn more at our website"
• "Welcome to lunch 11 AM – 3 PM"
• "Scan the QR code for more info"

Summary

An effective ad is concise, visually appealing, and immediately understandable. Keep your audience in mind, use bold visuals, and always include a clear call to action.